At Krinos Canada, we believe in the power of heritage, passion, and perseverance—and few stories embody that spirit more than that of Elena Deda, the 16-year-old alpine skiing sensation and proud member of the Canadian National Alpine Ski Team.
We are thrilled to announce our official sponsorship of Elena, a rising star whose dedication to excellence—on and off the slopes—is nothing short of inspiring. Born in Northern Greece and raised in Vancouver, Elena began skiing at the age of three and has been making tracks toward greatness ever since. A B.C. Provincial Champion and reigning Western Canadian Overall Champion for both 2024 and 2025, her achievements reflect the same values that drive everything we do at Krinos: pride in your roots, relentless effort, and a bold vision for the future.
Elena is also a standout scholar, having earned the prestigious Piper Award for academic excellence in grades 8 and 9—a testament to her discipline and drive.
“Elena’s journey is a shining example of how cultural roots and personal ambition can come together to achieve extraordinary things,” says Alexander Georgiadis, President of Krinos Canada. “We are proud to support her as she carries the strength of Greek-Canadian identity onto the world stage.”
This partnership is more than a sponsorship—it’s a celebration of community, culture, and possibility. As Elena trains, competes, and inspires the next generation, we’ll be cheering her on every step of the way.
Stay tuned for more from Elena’s journey as she continues to push boundaries and break barriers with the same heart and heritage that connect us all!